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Lan Luo is a Professor of Marketing at the University of Southern California. She holds a Ph.D. degree in Business (Major: Marketing) from the University of Maryland. Her primary research interests are applications of artificial intelligence in digital platforms and new product design. Lan Led the Amazon Studios Science team from 2021 to 2022 and currently serves as an Amazon Scholar to its Global Media Entertainment Business. Lan has held various editorial/professional leadership roles in her field, including VP of Practice for INFORMS Marketing Science (ISMS) community, Associate Editor for Marketing Science and International Journal of Research in Marketing, and Senior Editor for Production and Operations Management.
Lan Luo is a Professor of Marketing at the University of Southern California. She holds a Ph.D. degree in Business (Major: Marketing) from the University of Maryland. Her primary research interests are applications of artificial intelligence in digital platforms and new product design. Lan Led the Amazon Studios Science team from 2021 to 2022 and currently serves as an Amazon Scholar to its Global Media Entertainment Business. Lan has held various editorial/professional leadership roles in her field, including VP of Practice for INFORMS Marketing Science (ISMS) community, Associate Editor for Marketing Science and International Journal of Research in Marketing, and Senior Editor for Production and Operations Management.
Lan was also the recipient of several prestigious awards, including the John D.C. Little Award, the Donald R. Lehmann Award (twice), and the finalist for the Paul E. Green Award (twice) for her research excellence. At USC Marshall, Lan was granted the Ph.D. Mentoring Award for her contributions to Ph.D. mentoring, and Golden Apple Award (twice) for her teaching excellence. Additionally, Lan received the Dr. Jagdish Sheth Award by USC Marshall for the impact she has made on business practices.
Lan was also the recipient of several prestigious awards, including the John D.C. Little Award, the Donald R. Lehmann Award (twice), and the finalist for the Paul E. Green Award (twice) for her research excellence. At USC Marshall, Lan was granted the Ph.D. Mentoring Award for her contributions to Ph.D. mentoring, and Golden Apple Award (twice) for her teaching excellence. Additionally, Lan received the Dr. Jagdish Sheth Award by USC Marshall for the impact she has made on business practices.
INSIGHT + ANALYSIS
INSIGHT + ANALYSIS
The lastest interviews, quotes, citations, and research in the media.
Cited: Lan Luo in Newsweek
Cited: Lan Luo in Newsweek
Research by LUO, professor of marketing, and colleagues that analyzed 63,000 jobs fulfilled on Freelancer.com suggests appearance may have more influence in the hiri...
Research: Lan Luo on Working Knowledge
Research: Lan Luo on Working Knowledge
Work by LUO, professor of marketing, and colleague Ismar Troncoso studying the influence photos have in final hiring decisions on talent platform is featured on HBS'...
NEWS + EVENTS
NEWS + EVENTS
These faculty and staff memebrs were recognized by students for their impaoct in the Marshall community.
A comprehensive list of all Faculty Award recipients from 2005 to present.
The Marshall professor was honored for her research into consumer behavior and market demand.
We are thrilled to congratulate our faculty on recently accepted and published research, 2022-2023 teaching and research awards, and new chair appointments.
Scholars present their latest research on the impacts of new technology - March 10 from 11:30AM - 2:00 PM in the USC Hotel Grand Ballroom.
Can photos posted by Yelp users predict a restaurant's future success? In this talk Professors Luo and Zhang present the results of their groundbreaking research showing the answer is yes, and sicuss why this matters for restaurant owner.
USC Marshall research finds that consumer-posted photos can predict restaurant success.
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