Lan Luo (2024), “Practice Prize Report: the 2024 ISMS Gary Lilien Practice Prize Competition,” Marketing Science, published online Nov. 2024.
Kathleen T. Li, Lan Luo and Adithya Pattabhiramaiah (2024), “Causal Inference with Quasi-Experimental Data,” IMPACT at JMR, published online Nov. 2024.
Isamar Troncoso and Lan Luo (2023), “Look the Part? The Role of Profile Pictures in Online Labor Marketplace,” Marketing Science, 42(6), 1080-1100. [online appendix]
ASA Statistics in Marketing Best Doctoral Dissertation Proposal Competition Finalist
Featured in Wall Street Journal (2023-12-03); News Week (2023-11-28); Harvard Business School Working Knowledge (2023-11-07).
Lan Luo and Koen Pauwels (2023), “Practice Prize Report: the 2020 and 2022 ISMS Gary Lilien Practice Prize Competition,” Marketing Science, 42(1), 6-10.
Nikhil Malik, Max Wei, Gil Appel, and Lan Luo (2023), “Blockchain Technology in Creative Industries: Current State and Research Opportunities,” International Journal of Research in Marketing, 40(1), 38-48.
Mengxia Zhang and Lan Luo (2023), “Can Consumer Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp,” Management Science, 69(1), 25-50. [online appendix]
*ISMS Doctoral Dissertation Award; Shankar-Spiegel Award Runner Up.
Media Coverage: Phys.org (2022-07-07) USC News (2022-10-28); Featured in Tommy Talk
Courtney Paulson, Lan Luo, and Gareth M. James (2018), “Efficient Large-Scale Media Selection Optimization for Online Display Advertising,” Journal of Marketing Research, Vol. 55, No. 4, pp. 489-506. [online appendix]
An R package to implement the method is available at CRAN.
Licensed through USC Stevens Center for Innovation.
A story about this project is available here.
* Donald R. Lehmann Award; Paul E. Green Award (finalist);
ISMS Doctoral Dissertation Award; ASA Statistics in Marketing Travel Award
Lan Luo and Jiong Sun (2016), “New Product Design under Channel Acceptance: Brick-and-Mortar, Online Exclusive, or Brick-and-Click”, Production and Operations Management, Vol. 25, No. 12, 2014-2034. [online appendix]
Dongling Huang and Lan Luo (2016), “Consumer Preference Elicitation of Complex Products using Fuzzy Support Vector Machine Active Learning,” Marketing Science, Special Issue: “Big Data”, Vol. 35, No. 3, 445-464. [technical appendix]
*AMA Advanced Research Techniques (ART) Forum Best Paper Award
Lan Luo and Olivier Toubia (2015), “Improving Online Idea Generation Platforms and Customizing Task Structure on the Basis of Consumer’s Domain Specific Knowledge,” Journal of Marketing, Vol. 79, No. 5, 100-114. [online appendix]
Lan Luo, Brian T. Ratchford, and Botao Yang (2013), “Why We Do What We do: A Model of Activity Consumption,” Journal of Marketing Research, Vol. 50, No. 1, 24-43.
Lan Luo (2011), “Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach,” Journal of Marketing Research, Vol.48, No.1, 128-139. [technical appendix]
Lan Luo, Jack (Xinlei) Chen, Jeanie Han, and C. W. Park (2010), “Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases,” Journal of Marketing Research, Vol.47, No.6, 1114-1128.
Lan Luo, P. K. Kannan, and Brian T. Ratchford (2008), “Incorporating Subjective Characteristics in Product Design and Evaluations,” Journal of Marketing Research, Vol.45, No.2, 182-194. [technical appendix]
* Donald R. Lehmann Award; Paul E. Green Award (finalist)
Lan Luo, P. K. Kannan, and Brian T. Ratchford (2007), “New Product Development under Channel Acceptance,” Marketing Science, (Lead Article), Vol.26, No.2, 149-163.
* John D.C. Little Award
Babak Besharati, Lan Luo, Shapour Azarm, and P. K. Kannan (2006), “Multi-Objective Single Product Optimization: An Integrated Design and Marketing Approach,” ASME Journal of Mechanical Design, Special Issue: “Risk-Based and Robust Design”, Vol.128, No.4, 884-892.
Lan Luo, P. K. Kannan, Babak Besharati, and Shapour Azarm (2005), “Design of Robust New Products under Variability: Marketing Meets Design,” Journal of Product Innovation Management, Special Issue: “Marketing Meets Design”, Vol.22, No.2, 177-192.
Botao Yang, Lan Luo, and Brian T. Ratchford (2024), “Consumer Sentiment, Monetary Expenditure, and Time Use: Perspectives from a Panel Study.”
Mengxia Zhang and Lan Luo (2024), “Effects of Peer Voting and Followers on User Contribution to Online Knowledge Sharing: Evidence from a Field Experiment.”
Mengxia Zhang, JingMin Huang, Lan Luo, and Bowei Chen (2024), “Transcending Boundaries: Leveraging Generative AI for Aesthetic Product Design Using Cross-Domain Inspiration.”
Mengxia Zhang, Tianshu Sun, Lan Luo, and Joseph M. Golden (2024), “Consumer AI Co-Creation: When and Why Human Participation Improves AI Creation.”
Lan Luo and Liye Ma (2024), “Wisdom of AI Crowd? Can We Detect AI-Generated Fake Product Reviews?”
Jingming Huang, Bowei Chen, Lan Luo, Shigang Yue, Iadh Ounis (2022), “DVM-CAR: A large-scale automotive dataset for visual marketing research and applications,” 2022 IEEE International Conference on Big Data Workshop.
Mike Nguyen and Lan Luo, “Unlocking Profit and Performance: The Transformative Impact of Name, Image, and Likeliness on University Athletics Departments”
Tal Shoshani, Ignacio Riveros, and Lan Luo, “Polarized Nation, or Note? Whether and How Brands’ Sociopolitical Affiliations Shape Consumers’ Store Visits”.